The campaign centers on online travel convenience created by Africa’s leading online hotel booking website, while showcasing added value to the customers using the platform.
Jovago.com has launched its first national TV advertising campaign in Kenya with an intent to showcase the ease and convenience of online hotel booking. The ad candidly describes the booking process while highlighting high efficacy in the recently launched interface.
“Jovago champions for easy travel, and always strives to make the process smooth and fast to our customer’s satisfaction” explained Nafisa Fazal, Head of Marketing for Jovago East Africa.
She went on to expound on the concept of the campaign emphasizing on the importance of focusing on customer needs while designing any informative campaign. The TV advert runs for 30 second, portraying both provocative and memorable graphics to define the complete online booking process.
The campaign integrates below and above the line elements; with print adverts running in newspapers throughout the period as well as outdoor advertising in various locations in Nairobi. The TV spot and scheduled radio campaign will complement the campaign that comes weeks before the company celebrates its second anniversary since launching in Kenya.
Jovago.com has seen impressive growth since inception, and now boasts of the largest inventory of hotels in Africa at more than 25,000 properties. The company has also launched a special scheme called Best Price Guarantee with an assurance of offering the most attractive pricing on all its hotels as compared to any other online booking portal.
In an interview with Jovago.com, Jean Luc Guizonne, the face of the campaign expresses confidence in tourism as a major contributor to the economic growth in Africa while adding that this awareness offers more people the opportunity to discover Africa through a platform focusing on the continent. Guizonne is popularly known for his role as MUFASA in the hugely acclaimed Broadway Musical “The Lion King” in Paris.
The TV ad below: